Blog

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Yury Molodtsov

The State of Media 2026

How creator media, newsletters, podcasts, and AI search are changing what founders should expect from tech press.

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Yury Molodtsov

Founders’ Guide to Comms

If you’re a founder, neglecting public communications is a drag on your business. Here's how to build founder-led comms that actually move the needle.

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Aleksandra Slutsker

No More TechCrunch Europe? Here’s Where to Pitch Instead

Where European founders can pitch funding news, product launches, and local startup stories beyond TechCrunch.

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Yury Molodtsov

How Startups Get Viral

Viral startups usually stand for something unusually specific, making them easier for customers, media, and communities to repeat.

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Yury Molodtsov

5 Reasons PR for Crypto is Different

Crypto PR requires sharper technical framing, community context, and trust-building across global audiences.

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Alexandra Slutsker

5 Tips To Land Top-Tier Media Coverage

A senior tech journalist explains what makes a pitch worth covering and how PR teams can improve their odds with top-tier outlets.

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Anna Kholyavko

How to Choose Between an Outsourced PR Agency and an In-house PR Specialist?

A practical guide for founders deciding whether to hire an in-house PR lead or work with an outside communications agency.

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Anna Kholyavko

How Media Works

A founder-friendly guide to how reporters find stories, evaluate pitches, and turn source material into published articles.

Anna Kholyavko

How Robinhood Should Have Communicated During the Scandal with GameStop, Reddit Users and Wall Street

A communications breakdown of Robinhood's GameStop crisis and the message the company needed during the market backlash.

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MA Family

How to Choose the Right PR Agency for Your Company

What founders should look for when choosing a PR agency, from relevant experience to working style and business fit.

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Aleksandra Slutsker

How To Interact With Reporters At Industry Events

How founders can use major tech events to meet reporters, build useful relationships, and turn conversations into future coverage.

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Anna Kholyavko

How to Nail an Interview With a Reporter

How to prepare for a reporter interview, handle difficult questions, and follow up after the conversation.

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Yury Molodtsov

How Can You Leverage Media to Reach Your Business Goals

How founders can connect PR and media work to business goals such as fundraising, hiring, customers, and partnerships.

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Aleksandra Slutsker

All the Terms You Need to Know in PR

A plain-English glossary of common PR terms, from embargoes and exclusives to media kits, op-eds, and earned media.

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Aleksandra Slutsker

MA Family Presents The State of Media 2023

MA Family's 2023 State of Media report captures the industry trends and practical challenges shaping journalism.

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Yury Molodtsov

The PR Flywheel: What It Can And Can’t Do For Your Business

Why PR works best as part of a broader company flywheel across product, sales, hiring, fundraising, and reputation.

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Alexandra Slutsker

The Secrets To Getting A Guest Article Published

What founders and experts need to know before writing, pitching, and placing contributed articles in major publications.

Yury Molodtsov

The State of Media 2020

MA Family's 2020 State of Media report explains how subscriptions, paywalls, newsletters, and blogs changed publicity.

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Alexandra Slutsker

Tips for Effective PR Networking

Practical networking advice for PR specialists building reporter, founder, investor, and industry relationships.

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Alana Kambolova

What It Takes To Get A Funding Story on TechCrunch

What hundreds of TechCrunch funding stories reveal about round size, story angles, founder background, and market timing.