We help companies
become unavoidable.

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We are

MA Family is a communications partner that helps founders and companies become unavoidable by deliberately engineering fame across media and platforms.

Our process has landed clients in The New York Times, TechCrunch, The Joe Rogan Experience, and on WebSummit’s main stage.

Our Family

Our Services

Branding & Positioning

We help define your public messaging and positioning to highlight the unfair advantages of your team members and products.

PR & Communications

We develop media strategies to turn internal news and product updates into top-tier media coverage.

Content Marketing

We develop compelling content for your blog and social media platforms to help build your community and attract clients.

Business Development

We set up private networking and business development events to help you secure partners and customers.

AI Search Optimization

We secure mentions on top-tier media outlets that are heavily used by ChatGPT, Gemini, and other LLMs to provide answers on relevant queries.

Personal PR

We turn founders and executives into media personalities to help grow their business and connections.

Our Team

Anastasia Loureiro

Managing Partner & CEO

Anastasia has a unique background as a reporter, an investor and a communications specialist. She did fascinating work with Facebook, PayPal, and WeWork. Previously, she was a reporter at Forbes and a Partner at a VC firm.

Yury Molodtsov

Partner & COO

Yury combines a deep technical background with direct experience in PR. He worked with multiple tech unicorns such as WeWork, Houzz, HotelTonight and Gett. Earlier Yury was Investor at Day One Ventures, a San Francisco-based venture capital firm that invests in tech startups and leads their communications.

Testimonials

What sets MA Family apart is their deep understanding of our business needs along with their creative mindset and focus on operational excellence.

Marc P. Bernegger

CFC

Working with MA Family was a total breeze — they stayed on top of things, handled every aspect of our PR campaign timely and professionally and even secured TechCrunch coverage when we didn't expect it.

Sam Bokher

InstaPay

The team at MA Family provided expert counsel and strategic advice, connecting us with key stakeholders in the fundraising ecosystem that were later pivotal to a successful fundraise. We benefited from the awareness generated at marquee events at the World Economic Forum in Davos 2020.

Arif Khan

SingularityNET & Alethea

When MA Family engages with a company they are providing results, not just communications expertise. You feel that they are there for you as a part of your own team.

Mikhail Konoplev

Houzz, WeWork

MA Family took an immense role in shaping our media relations, developed a comprehensive communications strategy, secured important media pieces, and pushed our story during the very critical moments for our company.

Ilya Ekushevskiy

Busfor

Upcoming

Lisbon

WebSummit 2020

Web Summit is an annual technology conference held in Lisbon, Portugal, considered the largest tech event in the world. Founded in 2009, by Paddy Cosgrave, David Kelly and Daire Hickey, Web Summit was originally held in Dublin, Ireland, until 2016, when it moved permanently to Lisbon, Portugal.

Upcoming

Coverage Highlights

Dwelly, an ‘AI roll-up’ buying U.K. real estate agencies, gets $93 million to fuel expansion

Fortune

A startup founded by former Uber and Gett executives that is aiming to roll up independent real estate agencies across the U.K. and modernize their operations using AI and other digital technology has raised $93 million to further its expansion.

Open Source Endowment is trying to solve open source’s funding problem, permanently

TechCrunch

A group of notable open-source programmers are joining with a VC investor to launch a nonprofit called the Open Source Endowment in hopes of permanently solving the perennial issue with developing open-source software: funding.

The Flipper Zero creators have a new tool to fight work distractions

The Verge

The creators of the Flipper Zero, a sort of electronic Swiss army knife for communicating with other devices, have come up with another tool that’s designed to boost productivity and reduce distractions. The Busy Bar is a customizable app-connected pixelated display that lets others know when you need to be left alone to focus, but it can also be used to help with self-motivation and sticking to a schedule or routine.

From a Congo prison cell to a $9M raise: how AgriDex is rewiring the backbone of global agriculture

tech.eu

AgriDex empowers farmers, buyers, and other stakeholders to trade more efficiently, securely, and fairly — reshaping how agricultural commodities are bought and sold worldwide.

JetBrains launches Junie, a new AI coding agent for its IDEs

TechCrunch

JetBrains, the company behind coding tools like the IntelliJ IDE for Java and Kotlin (and, indeed, the Kotlin language itself), on Thursday launched Junie, a new AI coding agent.

Blog Posts

No More TechCrunch Europe? Here’s Where to Pitch Instead

Tough news for startups in Europe: TechCrunch barely has a team here anymore. But plenty of other outlets are still covering funding news, launches, and local stories. We put together a list of where to pitch next if you’re a founder with news to share.

How To Interact With Reporters At Industry Events

With major tech events like WebSummit, Slush, Sifted Summit, and others just around the corner this fall, let's dive into strategies that will help you make the most of these opportunities and understand how to effectively leverage them to advance your PR goals!

5 Reasons PR for Crypto is Different

The crypto space's rapidly evolving and complex nature requires PR specialists to navigate intricate technical concepts while also addressing a global and diverse community.

Events

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