MA Family is radically different from traditional PR agencies out there. We focus on helping you achieve your business goals while leaving the soul-crushing bureaucracy and office politics to others.
We brought our clients to the front pages of The New York Times and TechCrunch. Secured speaking slots at Web Summit, CES, and SXSW. Enabled five large tech conferences ourselves. And launched Houzz, HotelTonight and WeWork in new markets.
Our clients form a distributed family of startups, investors, and entrepreneurs who support each and are always building something new and exciting.
We leverage media publications to help companies achieve their business goals.
We create custom events and online experiences, secure speakers and reporters, and ensure media coverage to create and sustain communities.
We dig into your data and public knowledge to develop fascinating papers about your industries.
We turn blogs and newsletters into acquisitions channels of organic customers for your business
We develop key messaging for your company and products and help you build following to validate the founding team and your employees.
Managing Partner & CEO
Anastasia has a unique background as a reporter, an investor and a communications specialist. She did fascinating work with Facebook, PayPal, and WeWork. Previously, she was a reporter at Forbes and a Partner at a VC firm.
Partner & COO
Yury combines a deep technical background with direct experience in PR. He worked with multiple tech unicorns such as WeWork, Houzz, HotelTonight and Gett. Earlier Yury was Investor at Day One Ventures, a San Francisco-based venture capital firm that invests in tech startups and leads their communications. Yury also has a degree in applied physics & math and worked in the space industry.
What sets MA Family apart is their deep understanding of our business needs along with their creative mindset and focus on operational excellence.
Working with MA Family was a total breeze — they stayed on top of things, handled every aspect of our PR campaign timely and professionally and even secured TechCrunch coverage when we didn't expect it.
The team at MA family provided expert counsel and strategic advice, connecting us with key stakeholders in the fundraising ecosystem that were later pivotal to a successful fundraise. We benefited from the awareness generated at marquee events at the World Economic Forum in Davos 2020.
When MA Family engages with a company they are providing results, not just communications expertise. You feel that they are there for you as a part of your own team.
MA Family took an immense role in shaping our media relations, developed a comprehensive communications strategy, secured important media pieces, and pushed our story during the very critical moments for our company.
Lisbon
Web Summit is an annual technology conference held in Lisbon, Portugal, considered the largest tech event in the world. Founded in 2009, by Paddy Cosgrave, David Kelly and Daire Hickey, Web Summit was originally held in Dublin, Ireland, until 2016, when it moved permanently to Lisbon, Portugal.
New York-based Frontrunner, a decentralized sports prediction market, has now raised a $4.75M funding round by Susquehanna Private Equity Investments LLP. Joining the raise was Soma Capital, Gilgamesh Ventures, FBG Capital, Entrepreneurs Roundtable Accelerator, Toy Ventures, Gaingels, Ledger Prime, WAGMI Ventures, and NOA Capital.
Osome is a financial admin platform that helps business owners with administrative tasks like payroll, accounting and tax reporting. The company announced today it has raised a $25 million Series B from Illuminate Financial, AFG Partners and Winter Capital.
It was around this time last year that we reported on Immunefi — one of the emerging bug bounty and security services platforms for DeFi. Immunefi has now raised $24 million as part of its Series A.
We have analyzed hundreds of funding news stories on TechCrunch from the beginning of 2022 and made some critical observations about what kind of news attracts their editors. Long gone are the days when you could have raised a small round and immediately get covered by most top-tier tech publications. A lot of them stopped covering these completely. VentureBeat is only interested in gaming-related rounds. Forbes does them very rarely. TechCrunch has long been one of the most favored targets for founders, yet their affinities have also changed.
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To uncover the reporters’ criteria for making decisions on whether to cover the story or not and share with you the practices that really work, we interviewed a Senior Writer of one of the most powerful American tech magazines. Then we combined his answers in a short guide aimed to help PR people pitch the journalists in the most effective way possible and increase the chances of their stories to be published in T-1 media outlets.
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Well-constructed and thought-out bylined articles may be the most impressive and authoritative way to establish credibility with your target audience, contributing to your reputation and allowing you to share your insights. They allow you to stand out from your competitors and, if picked up by a major publication - or “tier one” as they’re often called - will get your name in lights and put you on a pedestal in your field. But there are several rules you need to follow when writing OpEds and pitching them to the media, especially tier-one publications.
