MA Family is a communications partner that helps founders and companies become unavoidable by deliberately engineering fame across media and platforms.
We shape the full public persona of both the company and its founders. From the story you tell, to how you tell it, to how it spreads.
Our process has landed clients in The New York Times, TechCrunch, The Joe Rogan Experience, and on WebSummit’s main stage.
We run end-to-end communications across media, content, and events to secure business objectives.
We help VC-backed tech companies earn press, build trust with the market, and turn what they are building into a sharper public story.
We turn seed, Series A, and growth rounds into stories about the company, the market, the timing, and why the round matters now.
We help launches, major updates, new categories, and technical products become public moments that reporters and customers understand.
We help founders show up in media, podcasts, newsletters, events, and owned channels with a sharp point of view.
We audit what answer engines can read, then build the technical, media, and content plan that helps companies show up in AI search.
We assess the brand, sharpen the company story, and build the messaging system behind media, fundraising, sales, and founder visibility.
Our clients form a distributed family of startups, investors, and entrepreneurs who support each other and are always building something new.
Managing Partner & CEO
Anastasia has a unique background as a reporter, investor, and communications specialist. She did fascinating work with Facebook, PayPal, Gett, and WeWork. Anastasia was a Partner at Gagarin Capital Partners and a member of Accumulator, a premier fintech platform for founders created by Dave Waiser, the founder of Gett.
Partner & COO
Yury combines a deep technical background with direct experience in comms. He led campaigns for venture capital firms with $500M in assets under management, publicly traded corporations, and tech companies ranging from early-stage startups to unicorns, including JetBrains, Miro, and Flipper Zero. Earlier Yury was Investor at Day One Ventures, a San Francisco-based venture capital firm that invested in tech startups and led their communications.
2,000+
media publications secured
150+
tech startups trusted us with their story
20+
countries where we've landed coverage
$2bn+
raised by our clients during our work together
We turn product roadmaps, funding, hires, and partnerships into newsworthy stories and get them placed in top-tier media.
We helped Flipper Devices turn a niche hacking tool into one of the most talked-about consumer electronics products in the world, driving mainstream coverage and viral social media attention.
Read Flipper Devices's story ›
We helped Dwelly announce its $93 million funding round and explain how its AI-led model is changing UK property management.
Read Dwelly's story ›
We positioned Brighty as the bridge between crypto and everyday spending, driving awareness across European markets and establishing the brand as a trusted name in digital finance.
Read Brighty App's story ›
Sidekick We helped Sidekick differentiate in the crowded browser market, positioning it as the go-to productivity browser for professionals and securing coverage to fuel growth. Sidekick was acquired by Perplexity.
Read Sidekick's story ›
Sifted
When Dwelly announced a £69m raise in February, the UK proptech startup had already become one of Europe’s most closely watched examples of a new startup model: buying traditional businesses and using AI to transform how they operate.
Gizmodo
Flipper is developing Flipper One, a compact Linux-based network multitool that aims to make small personal computers more approachable for tinkerers, travelers, and networking enthusiasts.
TechCrunch
A group of notable open-source programmers are joining with a VC investor to launch a nonprofit called the Open Source Endowment in hopes of permanently solving the perennial issue with developing open-source software: funding.
Fortune
A startup founded by former Uber and Gett executives that is aiming to roll up independent real estate agencies across the U.K. and modernize their operations using AI and other digital technology has raised $93 million to further its expansion.
TechCrunch
Shuttle raised $6 million to solve deployment and infrastructure pain points for vibe-coding workflows.
TechCrunch
A new report found that weekly subscriptions have become the dominant monetization format for iOS app revenue.
"What sets MA Family apart is their deep understanding of our business needs along with their creative mindset and focus on operational excellence."
Marc P. Bernegger
CFC
"When MA Family engages with a company they are providing results, not just communications expertise. You feel that they are there for you as a part of your own team."
Mikhail Konoplev
Houzz, WeWork
"Working with MA Family was a total breeze — they stayed on top of things, handled every aspect of our PR campaign timely and professionally and even secured TechCrunch coverage when we didn't expect it."
Sam Bokher
InstaPay
"The team at MA Family provided expert counsel and strategic advice, connecting us with key stakeholders in the fundraising ecosystem that were later pivotal to a successful fundraise. We benefited from the awareness generated at marquee events at the World Economic Forum in Davos."
Arif Khan
SingularityNET & Alethea
"MA Family took an immense role in shaping our media relations, developed a comprehensive communications strategy, secured important media pieces, and pushed our story during the very critical moments for our company."
Ilya Ekushevskiy
Busfor
Want to use comms for your business goals?
Our founders use PR to raise funding rounds, recruit the best candidates and convince their customers. Let's figure out how we can help you.
In 2026, first-time founders don’t want to get on TechCrunch. They want TBPN. In the past 5 years, the creator ecosystem of newsletters and podcasts has gone mainstream, and now AI chatbots are suffocating mid-tier media publications.
If you’re a founder, neglecting public communications is a drag on your business. Here's how to build founder-led comms that actually move the needle.
Tough news for startups in Europe: TechCrunch barely has a team here anymore. But plenty of other outlets are still covering funding news, launches, and local stories. We put together a list of where to pitch next if you’re a founder with news to share.
