We help tech startups and corporations generate outstanding media coverage

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MA Family is a team of media relations experts with a deep understanding of tech and venture capital

We brought our clients to the front pages of The New York Times and TechCrunch. Secured speaking slots at Web Summit, CES, and SXSW. And set up five large tech conferences ourselves.

Our Family

Our Services

PR & Communications

We leverage media publications to help companies achieve their business goals.

Community Building

We create custom events and online experiences, secure speakers and reporters, and ensure media coverage to create and sustain communities.

Research & Analytics

We dig into your data and public knowledge to develop fascinating papers about your industries.

Content Marketing

We turn blogs and newsletters into acquisitions channels of organic customers for your business

Our team

Anastasia Loureiro

Managing Partner & CEO

Anastasia has a unique background as a reporter, an investor and a communications specialist. She did fascinating work with Facebook, PayPal, and WeWork. Previously, she was a reporter at Forbes and a Partner at a VC firm.

Our team

Yury Molodtsov

Partner & COO

Yury combines a deep technical background with direct experience in PR. He worked with multiple tech unicorns such as WeWork, Houzz, HotelTonight and Gett. Earlier Yury was Investor at Day One Ventures, a San Francisco-based venture capital firm that invests in tech startups and leads their communications. Yury also has a degree in applied physics & math and worked in the space industry.


What sets MA Family apart is their deep understanding of our business needs along with their creative mindset and focus on operational excellence.

Marc P. Bernegger


Working with MA Family was a total breeze — they stayed on top of things, handled every aspect of our PR campaign timely and professionally and even secured TechCrunch coverage when we didn't expect it.

Sam Bokher


The team at MA family provided expert counsel and strategic advice, connecting us with key stakeholders in the fundraising ecosystem that were later pivotal to a successful fundraise. We benefited from the awareness generated at marquee events at the World Economic Forum in Davos 2020.

Arif Khan

SingularityNET & Alethea

When MA Family engages with a company they are providing results, not just communications expertise. You feel that they are there for you as a part of your own team.

Mikhail Konoplev

Houzz, WeWork

MA Family took an immense role in shaping our media relations, developed a comprehensive communications strategy, secured important media pieces, and pushed our story during the very critical moments for our company.

Ilya Ekushevskiy




WebSummit 2020

Web Summit is an annual technology conference held in Lisbon, Portugal, considered the largest tech event in the world. Founded in 2009, by Paddy Cosgrave, David Kelly and Daire Hickey, Web Summit was originally held in Dublin, Ireland, until 2016, when it moved permanently to Lisbon, Portugal.


Coverage Highlights

Injective Labs CEO Discusses a 'Highly Promising Sign' for the Evolution of DeFi


Injective Labs co-founder and CEO Eric Chen discusses a new Injective survey which indicates a small amount of respondents weren't able to tell if they were operating on a centralized or decentralized exchange.

This limited-edition Flipper Zero is the latest transparent gadget

The Verge

The Flipper Zero — which the company calls a “portable multi-tool for pentesters and geeks in a toy-like body,” Verge friend Chris Person calls “a Swiss Army Knife of antennas,” and my kids call “the meebo” because I use it to emulate Amiibos for them — is now available in a limited edition with a transparent shell. I could have made several sentences from that info, but it felt appropriate to the spirit of Flipper Zero to cram it all into one.

Sidekick—The Browser Built For Work—Raises $4 million


Sidekick strips out many of the distractions that afflict modern web browsers, including ads, notifications and personal websites during work hours. It’s designed to keep people focused on their work, particularly those who suffer from ADHD.

The Flipper Zero has an app store now

The Verge

The Flipper Zero — a dolphin-themed digital multitool — now has a mobile app store, which makes it much easier to browse and install third-party tools and plug-ins right from your phone. The marketplace is built into the latest version of Flipper’s official app, which is out today.

Akhetonics raises capital for its all-optical processor prototype


All-optical processors startup Akhetonics raised €2.3 million in early-stage funding led by deep tech investors Runa Capital. The company is aiming for a full-scale optical CPU, with a full prototype by 2024.

Blog Posts

How To Interact With Reporters At Industry Events

With major tech events like WebSummit, Slush, Sifted Summit, and others just around the corner this fall, let's dive into strategies that will help you make the most of these opportunities and understand how to effectively leverage them to advance your PR goals!

5 Reasons PR for Crypto is Different

The crypto space's rapidly evolving and complex nature requires PR specialists to navigate intricate technical concepts while also addressing a global and diverse community.

The PR Flywheel: What It Can And Can’t Do For Your Business

People often think that PR and communications alone can help them achieve their goals and end up surprised when it doesn’t move the needle as much as they wanted. In fact, it’s a bit more complicated. PR is only a part of the virtuous circle.