Branding & Positioning
We make sure your brand supports you actual ambition. We help define your public messaging and positioning to highlight the unfair advantages of your team members and products.
We help companies become unavoidable.
We are
MA Family is a communications partner that helps founders and companies become unavoidable by deliberately engineering fame across media and platforms.
We shape the full public persona of both the company and its founders. From the story you tell, to how you tell it, to how it spreads.
Our process has landed clients in The New York Times, TechCrunch, The Joe Rogan Experience, and on WebSummit’s main stage.
Our Services
We run end-to-end communications across media, content, and events to secure business objectives.
PR & Communications
We turn what you're building into stories people care about. We develop media strategies to turn internal news and product updates into top-tier media coverage.
AI Search Optimization
We secure mentions on top-tier media outlets that are heavily used by ChatGPT, Gemini, and other LLMs to showcase your products for relevant queries.
Business Development
We organize private networking and business development events to help you secure partners and customers.
Content Marketing
We develop compelling content for your blog and social media platforms to help build your community and attract clients.
Personal PR
We turn founders and executives into media personalities to help grow their business and connections.
Our Family
Our clients form a distributed family of startups, investors, and entrepreneurs who support each and are always building something new.
Our Team
Anastasia Loureiro
Managing Partner & CEO
Anastasia has a unique background as a reporter, investor, and communications specialist. She did fascinating work with Facebook, PayPal, Gett, and WeWork. Anastasia was a Partner at Gagarin Capital Partners and a member of Accumulator, a premier fintech platform for founders created by Dave Waiser, the founder of Gett.
Yury Molodtsov
Partner & COO
Yury combines a deep technical background with direct experience in comms. He led campaigns for venture capital firms with $500M in assets under management, publicly traded corporations, and tech companies ranging from early-stage startups to unicorns, including JetBrains, Miro, and Flipper Zero. Earlier Yury was Investor at Day One Ventures, a San Francisco-based venture capital firm that invested in tech startups and led their communications.
2,000+
media publications secured
150+
tech startups trusted us with their story
20+
countries where we've landed coverage
$2bn+
raised by our clients during our work together
Our Results
We turn product roadmaps, funding, hires, and partnerships into newsworthy stories and get them placed in top-tier media.
Coverage
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TechCrunch
Open Source Endowment is trying to solve open source’s funding problem, permanently
A group of notable open-source programmers are joining with a VC investor to launch a nonprofit called the Open Source Endowment in hopes of permanently solving the perennial issue with developing open-source software: funding.
Fortune
Dwelly, an ‘AI roll-up’ buying U.K. real estate agencies, gets $93 million to fuel expansion
A startup founded by former Uber and Gett executives that is aiming to roll up independent real estate agencies across the U.K. and modernize their operations using AI and other digital technology has raised $93 million to further its expansion.
TechCrunch
Shuttle raises $6M to fix vibe-coding's deployment problem
Shuttle raised $6 million to solve deployment and infrastructure pain points for vibe-coding workflows.
TechCrunch
Weekly subscriptions dominate iOS app revenue, report finds
A new report found that weekly subscriptions have become the dominant monetization format for iOS app revenue.
Fortune
Exclusive: Bitcoin infrastructure company Arch Labs raises $13 million from Pantera Capital to launch Arch Virtual Machine
Arch Labs raised $13 million from Pantera Capital and others to expand its Bitcoin-focused developer infrastructure.
tech.eu
From a Congo prison cell to a $9M raise: how AgriDex is rewiring the backbone of global agriculture
AgriDex empowers farmers, buyers, and other stakeholders to trade more efficiently, securely, and fairly — reshaping how agricultural commodities are bought and sold worldwide.
Testimonials
"What sets MA Family apart is their deep understanding of our business needs along with their creative mindset and focus on operational excellence."
Marc P. Bernegger
CFC
"When MA Family engages with a company they are providing results, not just communications expertise. You feel that they are there for you as a part of your own team."
Mikhail Konoplev
Houzz, WeWork
"Working with MA Family was a total breeze — they stayed on top of things, handled every aspect of our PR campaign timely and professionally and even secured TechCrunch coverage when we didn't expect it."
Sam Bokher
InstaPay
"The team at MA Family provided expert counsel and strategic advice, connecting us with key stakeholders in the fundraising ecosystem that were later pivotal to a successful fundraise. We benefited from the awareness generated at marquee events at the World Economic Forum in Davos."
Arif Khan
SingularityNET & Alethea
"MA Family took an immense role in shaping our media relations, developed a comprehensive communications strategy, secured important media pieces, and pushed our story during the very critical moments for our company."
Ilya Ekushevskiy
Busfor
Content
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Founders’ Guide to Comms
If you’re a founder, neglecting public communications is a drag on your business. Here's how to build founder-led comms that actually move the needle.
No More TechCrunch Europe? Here’s Where to Pitch Instead
Tough news for startups in Europe: TechCrunch barely has a team here anymore. But plenty of other outlets are still covering funding news, launches, and local stories. We put together a list of where to pitch next if you’re a founder with news to share.
How Startups Get Viral
This is a question that bothers many founders and marketers wishing to promote their companies or clients. Viral startups win by being utterly unreasonable about something.