MA Family

We help companies become unavoidable.

We are

MA Family is a communications partner that helps founders and companies become unavoidable by deliberately engineering fame across media and platforms.

We shape the full public persona of both the company and its founders. From the story you tell, to how you tell it, to how it spreads.

Our process has landed clients in The New York Times, TechCrunch, The Joe Rogan Experience, and on WebSummit’s main stage.

Our Family

Our clients form a distributed family of startups, investors, and entrepreneurs who support each other and are always building something new.

Our Team

Anastasia Loureiro

Anastasia Loureiro

Managing Partner & CEO

Anastasia has a unique background as a reporter, investor, and communications specialist. She did fascinating work with Facebook, PayPal, Gett, and WeWork. Anastasia was a Partner at Gagarin Capital Partners and a member of Accumulator, a premier fintech platform for founders created by Dave Waiser, the founder of Gett.

Yury Molodtsov

Yury Molodtsov

Partner & COO

Yury combines a deep technical background with direct experience in comms. He led campaigns for venture capital firms with $500M in assets under management, publicly traded corporations, and tech companies ranging from early-stage startups to unicorns, including JetBrains, Miro, and Flipper Zero. Earlier Yury was Investor at Day One Ventures, a San Francisco-based venture capital firm that invested in tech startups and led their communications.

2,000+

media publications secured

150+

tech startups trusted us with their story

20+

countries where we've landed coverage

$2bn+

raised by our clients during our work together

Our Results

We turn product roadmaps, funding, hires, and partnerships into newsworthy stories and get them placed in top-tier media.

The New York Times
Bloomberg
Forbes
The Verge
Fortune
FastCompany
Business Insider
Entrepreneur
Inc
Axios
TechCrunch
Gizmodo
Sifted
Ars Technica
ZDNet
CoinDesk

Case Studies

Flipper Devices
Flipper Devices

We helped Flipper Devices turn a niche hacking tool into one of the most talked-about consumer electronics products in the world, driving mainstream coverage and viral social media attention.

Read Flipper Devices's story ›
Dwelly
Dwelly

Dwelly is the UK's most-talked-about "AI-enabled roll-up" of independent lettings agencies backed with $93M funding led by General Catalyst.

Read Dwelly's story ›
Busy Bar
Busy Bar

Flipper Devices launched Busy Bar for people trying to protect deep work from calls, notifications, coworkers, roommates, and their own phones.

Read Busy Bar's story ›
Arch Network
Arch Network

We led communications for Arch Network as it prepared the market for mainnet launch, turning Bitcoin programmability into a leadership narrative and securing coverage across Fortune and other outlets.

Read Arch Network's story ›
Brighty App
Brighty App

We positioned Brighty as the bridge between crypto and everyday spending, driving awareness across European markets and establishing the brand as a trusted name in digital finance.

Read Brighty App's story ›
Sidekick
Sidekick

Sidekick needed to stand apart in the crowded browser market, so we positioned it as the go-to productivity browser for professionals and secured coverage to fuel growth. It was later acquired by Perplexity.

Read Sidekick's story ›

Coverage

View all
The Busy Bar Is a Gadget to Get People to Leave You Alone

Wired

The Busy Bar Is a Gadget to Get People to Leave You Alone

Flipper Devices launched Busy Bar as a physical focus timer and status display for people trying to protect attention from calls, notifications, and interruptions.

The Flipper Zero creators' Busy Bar productivity display will go on sale next month

The Verge

The Flipper Zero creators' Busy Bar productivity display will go on sale next month

The Verge covered Busy Bar's open-sale timing, $249 price, LED status display, Pomodoro timer, Matter support, open API, and app ecosystem.

Malaysia's AI agent-powered messaging app Respond.io raises $62.5M, eyes acquisitions

TechCrunch

Malaysia's AI agent-powered messaging app Respond.io raises $62.5M, eyes acquisitions

Respond.io, one of Malaysia's startups to watch, uses AI agents to handle high volumes of customer inquiries and charges per conversation, not per seat.

Inside Dwelly's AI-powered rollup playbook

Sifted

Inside Dwelly's AI-powered rollup playbook

When Dwelly announced a £69m raise in February, the UK proptech startup had already become one of Europe’s most closely watched examples of a new startup model: buying traditional businesses and using AI to transform how they operate.

The Company Behind the Flipper Zero Hacking Tool Is Making a Cyberdeck

Gizmodo

The Company Behind the Flipper Zero Hacking Tool Is Making a Cyberdeck

Flipper is developing Flipper One, a compact Linux-based network multitool that aims to make small personal computers more approachable for tinkerers, travelers, and networking enthusiasts.

Open Source Endowment is trying to solve open source’s funding problem, permanently

TechCrunch

Open Source Endowment is trying to solve open source’s funding problem, permanently

A group of notable open-source programmers are joining with a VC investor to launch a nonprofit called the Open Source Endowment in hopes of permanently solving the perennial issue with developing open-source software: funding.

Testimonials

"What sets MA Family apart is their deep understanding of our business needs along with their creative mindset and focus on operational excellence."

Marc P. Bernegger

Marc P. Bernegger

CFC

"When MA Family engages with a company they are providing results, not just communications expertise. You feel that they are there for you as a part of your own team."

Mikhail Konoplev

Mikhail Konoplev

Houzz, WeWork

"Working with MA Family was a total breeze — they stayed on top of things, handled every aspect of our PR campaign timely and professionally and even secured TechCrunch coverage when we didn't expect it."

Sam Bokher

Sam Bokher

InstaPay

"The team at MA Family provided expert counsel and strategic advice, connecting us with key stakeholders in the fundraising ecosystem that were later pivotal to a successful fundraise. We benefited from the awareness generated at marquee events at the World Economic Forum in Davos."

Arif Khan

Arif Khan

SingularityNET & Alethea

"MA Family took an immense role in shaping our media relations, developed a comprehensive communications strategy, secured important media pieces, and pushed our story during the very critical moments for our company."

Ilya Ekushevskiy

Ilya Ekushevskiy

Busfor

Want to use comms for your business goals?

Our founders use PR to raise funding rounds, recruit the best candidates and convince their customers. Let's figure out how we can help you.