How Media Works

The radical changes occurring in the media industry lead to new practices, formats, and distribution channels. This process influences the entire content pipeline in the media. However, the fundamental way the media operate remains the same for the majority of publications. To work efficiently with those publications or expect them to cover your story, you must know how they operate and the main steps every article goes through.

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The State of Media 2020

The media industry is going through radical changes enabled by the shifts in its distribution model and resulting incentives. Any brand or personality interested in getting publicity through the media is facing much tougher competition. These changes have been started with the mass adoption of the Internet and include the massive switch to subscription pricing and paywalled content as well as the rise of single-author publications via blogs, newsletters, and podcasts. 

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