How to Choose Between an Outsourced PR Agency and an In-house PR Specialist?

If you believe that your company is ready for the benefits of public relations, then you have a choice: either you hire a full-time PR manager, or you find a PR agency. Choosing between in-house and outsourced PR is complicated, especially as founders are often not familiar with PR and have no idea how to invest their budget accordingly. Don’t worry. We are ready to explain all the pros and cons of both choices.

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How Robinhood Should Have Communicated During the Scandal with GameStop, Reddit Users and Wall Street

The beginning of 2021 was a really tough period of time for Robinhood, a popular commission-free brokerage app. The team at Robinhood performed a fascinating feat in operations as they negotiated the collateral down and raised $1Bn in a single day, with more than $2.4Bn in the following week – more than all the capital they raised before, so their customer could continue their trades. Unfortunately, because nobody issued the right message, the depth of their efforts remained unknown, while the audience focused on the worst fears.

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How to Nail an Interview With a Reporter

First of all, congratulations! If you were invited to an interview, it’s very flattering and exciting, especially if it’s your first time. Any interview requires a lot of work before the meeting, during and after it. Only if you do it right it will become a cover story you’d be happy to share on your Twitter.You need to establish a trusting relationship with a journalist and be sociable and open to inspire the readers. But it’s also important to control what you are talking about and what specific words you’re using to make the right impression. If you have already had a meeting, there is a high chance that the interview will be published but your performance could still affect the final outcome.

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How Can You Leverage Media to Reach Your Business Goals

We believe that companies should primarily focus on their business goals and things that help them achieve those. The same applies to PR and the media: leave vanity fairs to others and focus on the stuff that matters.

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How Media Works

The radical changes occurring in the media industry lead to new practices, formats, and distribution channels. This process influences the entire content pipeline in the media. However, the fundamental way the media operate remains the same for the majority of publications. To work efficiently with those publications or expect them to cover your story, you must know how they operate and the main steps every article goes through.

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The State of Media 2020

The media industry is going through radical changes enabled by the shifts in its distribution model and resulting incentives. Any brand or personality interested in getting publicity through the media is facing much tougher competition. These changes have been started with the mass adoption of the Internet and include the massive switch to subscription pricing and paywalled content as well as the rise of single-author publications via blogs, newsletters, and podcasts. 

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