Dwelly: Announcing a $93M
AI-Powered Real Estate Play
Strategy
Dwelly’s $93 million raise was more than a funding story — it was an opportunity to define a new category: AI-powered real estate roll-ups. We developed a narrative that combined the scale of the capital raised with the vision of transforming a traditional industry through technology.
The communications plan centered on a Fortune exclusive that set the tone, followed by a coordinated outreach to business, tech, and real estate publications across the US and UK markets. We prepared detailed briefing materials that helped journalists understand both the PropTech angle and the broader AI transformation narrative.
The result was wall-to-wall coverage that positioned Dwelly not just as a well-funded startup, but as a category-defining company.
$93M
funding round
50+
media placements
330UMV
according to Similarweb data
Coverage
Dwelly, an ‘AI roll-up’ buying U.K. real estate agencies, gets $93 million to fuel expansion
A startup founded by former Uber and Gett executives that is aiming to roll up independent real estate agencies across the U.K. and modernize their operations using AI and other digital technology has raised $93 million to further its expansion.
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“MA Family understands how startups actually operate and what matters at each stage. They care about the narrative, the timing, the audience. That's not something you can fake. They get the reality of building a company, and that shows.”