Comms for the leading
AI Services Platform Dwelly
Strategy
MA Family has worked with Dwelly since July 2025, shaping its public positioning as a flagship company in the emerging AI services category.
We announced Dwelly’s Series A with a Fortune exclusive, framing its model around a simple idea: acquire traditional real estate businesses and use AI to make them more efficient at scale.
For the Series B, we secured Bloomberg coverage of its $170 million financing to buy more real estate businesses and bring AI into their operations. EQT Growth and General Catalyst led the round, which combines $95 million in equity with a $75 million debt facility from Trinity Capital.
Across both rounds, targeted outreach to business, tech, and property media in the US and UK has made Dwelly part of the broader conversation about AI services and the future of real estate.
$264M
total funding
100+
media placements
330UMV
according to Similarweb data
Coverage
AI Startup Dwelly Raises $170 Million for Real Estate Rollup
British startup Dwelly has raised $170 million to buy more real estate businesses and inject artificial intelligence into their operations.
AI rollup startup Dwelly raises $170m backed by EQT and General Catalyst
Proptech startup Dwelly has raised $170 million to accelerate its AI-powered rollup strategy, acquiring more letting agencies across the UK and embedding AI into their operations.
Dwelly, an ‘AI roll-up’ buying U.K. real estate agencies, gets $93 million to fuel expansion
A startup founded by former Uber and Gett executives that is aiming to roll up independent real estate agencies across the U.K. and modernize their operations using AI and other digital technology has raised $93 million to further its expansion.
BREAKING: Dwelly raised $170m Series B: Dan Lifshits & Ilia Drozdov, Co-founders of Dwelly
Dan Lifshits and Ilia Drozdov joined Scaling Europe to discuss Dwelly's $170 million Series B and the next stage of its AI services platform.
How Dwelly Is Rebuilding The Rental Market With AI
Dan Lifshits joined Tech Talks Daily to explain how Dwelly is using AI to rethink property management operations from the inside out.
Inside Dwelly's AI-powered rollup playbook
When Dwelly announced a £69m raise in February, the UK proptech startup had already become one of Europe’s most closely watched examples of a new startup model: buying traditional businesses and using AI to transform how they operate.
General Catalyst backs AI property rollup Dwelly in £69m funding round
The AI-enabled property management startup also won the backing of Begin Capital, S16VC and Trinity Capital.
What every startup needs to know about building with AI
As startups move beyond pilots and begin weaving AI into their products and growth strategies, the pressure mounts.
Why London is (still) Europe's startup hub number one
There are plenty of buzzing startup hubs like Berlin, Paris, and Amsterdam with active startup scenes and vibrant tech communities, but London stands apart. With deep access to capital, world-class digital infrastructure, and academic powerhouses, it is the city that truly supports venture-scale startups.
London-based Dwelly secures over €79.3 million to scale AI-driven rental marketplace
Dwelly, a London-based property management platform acquiring and digitising independent letting agencies, has secured over €79.3 million (£69 million) in combined equity and debt funding to accelerate its expansion across the UK.
The Human Advantage: Why Entrepreneurial Skills Are the Key to AI Success
The Misunderstood "AI"Seeing something like ChatGPT, Grok or Gemini called "Artificial Intelligence" feels a bit strange to me. It's a big overstatement, like a huge leap of faith for these tools. I always call them just LLMs or AI tools, a matter heavily linked to statistics and probabilities to the same extent as the true […]
Startups embrace "AI roll-up" strategies
Three startup founders talk about their "AI roll-up" strategies.
Believe me, AI isn't the enemy of estate agents
Boss of tech-led industry platform Dwelly, which now owns several estate agencies via its unusual expansion programme, says AI will define the future of the property industry not replace it.
INTERVIEW: Why this tech boss wants to buy your lettings firm
The Neg talks to Ilia Drozdov, whose firm Dwelly has already bought five letting agencies and has deals for a similar number in the pipeline.
Pioneering the AI-rollup model in the property management space with Dan Lifshits, Co-Founder @ Dwelly - Riding Unicorns: Venture Capital | Entrepreneurship | Technology
The AI rollup transforming property managementThis week on Riding Unicorns, we sit down with Dan Lifshits, Co-Founder & COO of Dwelly — the AI-first lettings and property management platform reinventing how landlords, tenants, and agents inter...
Dan Lifshits & Ilia Drozdov, Co-Founders of Dwelly
Dan Lifshits and Ilia Drozdov, Co-founders of Dwelly, talk about Dwelly entering the London market, which represents around 40% of the UK rental market, marking a major step in scaling their model and consolidating the largest part of the market.
Dwelly secures £69m funding for lettings acquisitions
Lettings platform has already acquired eight firms this year and claims it is now one of the UK’s largest lettings agents.
“MA Family understands how startups actually operate and what matters at each stage. They care about the narrative, the timing, the audience. That's not something you can fake. They get the reality of building a company, and that shows.”