Writing from your team’s experience
A founder may have an argument worth publishing but no time to draft it. An engineering team may have solved a problem its peers would recognize. A company may have data for a report but need help deciding what it shows.
We interview the people involved, review the source material, and write the piece. We ask for detail where a claim is vague and cut assertions the available facts cannot support.
Editing for the publication
We write differently for a trade publication than for people who already follow the founder. We agree on the intended reader and destination before drafting, then edit to suit the format.
We use this writing in founder communications and ongoing PR. We pitch a research report as a news story, turn an interview into a founder essay, and use a detailed customer account to explain the product to buyers.