MA Family

Service

Content & Editorial

Articles, founder essays, research reports, customer stories, and social posts.

MA Family interviews founders and subject experts, develops ideas, and writes for publications and company channels. Your team provides the knowledge and reviews the facts; we handle drafting and editing.

Writing from your team’s experience

A founder may have an argument worth publishing but no time to draft it. An engineering team may have solved a problem its peers would recognize. A company may have data for a report but need help deciding what it shows.

We interview the people involved, review the source material, and write the piece. We ask for detail where a claim is vague and cut assertions the available facts cannot support.

Editing for the publication

We write differently for a trade publication than for people who already follow the founder. We agree on the intended reader and destination before drafting, then edit to suit the format.

We use this writing in founder communications and ongoing PR. We pitch a research report as a news story, turn an interview into a founder essay, and use a detailed customer account to explain the product to buyers.

Questions founders ask

What source material do you need?

We can start with interviews, notes, research, or an existing draft. For customer stories, we need access to the customer and permission to publish their experience. For reports, we need data we can check and an explanation of how you collected it.

Who approves the finished work?

Your team checks the facts and approves the copy before publication. For contributed articles, we also work through the publication’s editorial process.

Can we publish without a launch or funding round?

Yes. We write about product decisions, customer problems, research findings, and lessons from running the company. We pick subjects that give readers something to learn or use.

Want to use comms for your business goals?

Tell us what you are building, what moment is coming up, and which audience needs to understand it.

Contact us