Flipper Zero: From Kickstarter to Global Hardware Phenomenon
Strategy
We’ve led communications for Flipper Zero, a portable multi-tool for geeks and hackers to help them uplift the device’s image and drive sales. Our goal was to position it as a fun, accessible, and surprisingly useful for everyday tech enthusiasts.
Our approach centered on three pillars: leveraging the product’s inherent virality through hands-on reviews, building relationships with key tech journalists who could speak to both security and consumer audiences, and timing announcements around product milestones like the app store launch and limited editions.
We coordinated global launch events, managed crisis communications when regulatory challenges arose, and maintained a steady drumbeat of feature-driven stories that kept Flipper in the news cycle.
100+
media publications
80+
countries reached
One
Canadian government fought
Coverage
This toylike gadget is actually a stealthy hacking device
For a playful approach to cybersecurity education, Flipper Devices is a winner of Fast Company’s 2024 Innovation by Design Awards.
The Flipper Zero has an app store now
The Flipper Zero — a dolphin-themed digital multitool — now has a mobile app store, which makes it much easier to browse and install third-party tools and plug-ins right from your phone. The marketplace is built into the latest version of Flipper’s official app, which is out today.
This limited-edition Flipper Zero is the latest transparent gadget
The Flipper Zero — which the company calls a “portable multi-tool for pentesters and geeks in a toy-like body,” Verge friend Chris Person calls “a Swiss Army Knife of antennas,” and my kids call “the meebo” because I use it to emulate Amiibos for them — is now available in a limited edition with a transparent shell. I could have made several sentences from that info, but it felt appropriate to the spirit of Flipper Zero to cram it all into one.
Flipper Zero 1.0 firmware update supercharges the hacking handheld
Its first major firmware update includes a host of other improved features, too.
How to Use Flipper Zero: Hacking Your Way Through Life - Video
Unlock the potential of the Flipper Zero by learning how to read, save and emulate various wireless protocols. This guide shows you how to streamline your access controls and manage multiple digital keys from one handheld device.
The Flipper Zero has gotten a bad rap but I love this little hacking tool
This multifunction device is the digital Swiss Army knife I've always wanted
Flipper Zero gets an app store
Just when I thought that the Flipper Zero, a portable security multi-tool designed for pentesters and geeks, couldn't get any better, it now gets an app store and a bunch of third-party apps.
First Look: Flipper Zero Launches an App Store for Hobby Hackers
The Flipper Zero is an easy-to-use Swiss Army Knife of a hacking tool, and a new app store expands its capabilities. From a Geiger counter to Snake, I installed some apps on my Flipper to check it out.
Flipper hacking device on track to make $80M worth of sales | TechCrunch
Flipper Zero is a "portable gamified multi-tool" for anyone with an interest in cybersecurity, whether as a penetration tester, curious nerd or student, or with more nefarious purposes.
Even the Flipper Zero Is Getting Its Own App Store
Expanding the usefulness of the electronic multi-tool is easy with Flipper Apps, or you can just use it to play Solitaire.
Flipper Zero gets brand-new feature that makes hacking even easier - Dexerto
The people behind Flipper Zero, a hacking multitool, have launched its own app store, making functionality and getting new features far easier.
Flipper Zero now has an app store to install third-party apps
The Flipper Zero team has launched its very own 'Flipper Apps' mobile app store, allowing mobile users to install 3rd-party apps and extend the functionality of the popular wireless pen-testing tool.
7 useful things I can do with my Flipper Zero - as someone who's used it for years
This quirky little gadget went viral on TikTok, but it's got a lot more going for it than you'd think.
Video Game Module for Flipper Zero Review: Gaming Comes to Hacker Device
Create your own video games with this Raspberry Pi Pico powered module.
“I picked up a Flipper Zero earlier this year because it looked like a fun thing to mess around with. And it is!”