Brighty: Making Crypto Spending Mainstream in Europe
Strategy
Brighty needed to be positioned as more than a crypto wallet or card. We defined the company as a Europe-focused crypto neobank that bridges fiat and digital assets for people and businesses operating across both systems. That gave us a clearer narrative than “crypto payments” alone and made it easier to anchor the story in practical financial use cases.
Our media strategy focused on the crypto-fiat gap as the core category problem Brighty solves. We used product launches, founder commentary, and market data to show Brighty as infrastructure for real-world financial behavior: stablecoin salaries, cross-border payments, card spending, treasury operations, and compliant European expansion under MiCA. That let us win both crypto-native coverage and broader fintech/business stories without diluting the positioning.
The result was a body of coverage that consistently framed Brighty as a regulated, practical, programmable finance platform rather than a speculative crypto brand. Across funding, banking APIs for AI agents, labor-market commentary, and stablecoin adoption stories, the narrative stayed coherent: Brighty is building the layer where fiat and crypto work together.
180+
media placements
5
detailed reviews
10
top-tier interviews
Coverage
Brighty raises $10M for crypto-integrated digital banking platform
Customers can seamlessly exchange crypto for Euro, USD, GBP, and other currencies, send their money to friends and family, or spend it on purchases online and offline.
Crypto wealth: Hundreds of wealthy investors are using crypto to buy real estate in Europe
Brighty co-founder Nikolay Denisenko, a former lead backend engineer at Revolut, says his startup has brokered over 100 deals for HNWIs to buy apartments in Europe.
Tether USDt tops salary payments and savings in EU in 2024 — Brighty
After seeing USDT topping deposits at 85% last year, Brighty expects a “challenging transition to USDC” amid MiCA regulations.
Tether USDt tops salary payments and savings in EU in 2024 — Brighty: Guest Post by Cointelegraph | CoinMarketCap
After seeing USDT topping deposits at 85% last year, Brighty expects a “challenging transition to USDC” amid MiCA regulations.
Revolut alums's Brighty lands $10M to make using cryptocurrency as simple as traditional money — TFN
Brighty, a Switzerland-based digital finance platform enabling crypto-card payments in the real world, has raised $10M in a funding round from Futurecraft
Stablecoins Power $500K-$2.5M Property Deals Across UK, France, and Malta
Stablecoins facilitated property transactions worth $500,000 to $2.5 million across UK, France, and Malta over the past year through Lithuania-licensed Brighty app, with euro-backed stablecoin transaction sizes surging from €15,785 to €59,894 as wealthy buyers bypass traditional banking rails.
Brighty launches API for AI agent banking operations | The Paypers
Poland-based Brighty has launched an API enabling AI agents to handle payments, payroll, currency conversion, and crypto management via SEPA and SWIFT.
Founder in focus: Brighty's Denisenko on $124.3B opportunity, closing crypto-fiat gap, and MiCA regulations — TFN
During our visit to Lithuania, we discovered the "Vinted mafia" — a network of new companies founded by former Vinted employees. This trend extends to Brighty's Denisenko
Move aside, location - crypto fuels the talent revolution
Opinion by: Nick Denisenko is the chief technology officer and co-founder of Brighty
Bridging Fiat and Crypto Worlds - Nik Denisenko | ATC #555 - Radio - Webflow HTML Website Template
Crypto payments company Brighty raises $10 million
Brighty, a Swiss digital finance platform for crypto-card payments, has secured $10 million in funding from Futurecraft Ventures to expand its presence in Europe and the UK.
Brighty Reportedly Secures $10M To Enable Crypto Payments, Expand Business Across Europe | Crowdfund Insider
Brighty, a digital finance platform that enables crypto-card payments in the real world, announces a $10 million round from Futurecraft Ventures.
Crypto is Europe's answer to Revolut's fintech dominance
So if you're feeling the pressure from Revolut on your fintech business in Europe, I strongly advise taking a serious look at the crypto-finance market
Why "Maybe" is killing your startup
We hire someone that we think is OK, but not fully what we were looking for, because maybe it'll work out. Maybe that investor will be the one who gets our company off the ground. Maybe pouring money into this consulting agency is going to help us find our zing. Maybe, maybe, maybe.
“We strive to help customers understand the nuances of crypto. We provide a bridge connecting the fiat and crypto worlds while generating revenue from that connection. Our customers can simply use the service as intended — receiving a salary, for instance, can be transferred to their bank account or email effortlessly.”